News Item

Satnav changes to child's voice

Swedish insurance company 'If' is promoting in-car satnavs that change to children's voices near schools.

The Scandinavian insurance company has come up with the 'Slow Down GPS' idea - that seems blissfully simple, yet potentially very effective.

It explains that we often drive unconsciously; our minds drift as our hand-eye coordination steers our cars automatically - until, sometimes, it's too late.

But, with Slow Down GPS, whenever driving near schools, day-care centers or anywhere involving children, the system's voice switches to that of a child. A sound expert explains that, because we are programmed to care for children, the sound of their voices alerts us at a visceral, instinctive, level to take more care.

The app has become available during August in Sweden, Norway and Finland - but its sheer ingenuity suggests that it should become available worldwide.

The link below contains a demonstration of the system . .

  • 17 August 2015
  • RIN

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