BA into iPads
British Airways cabin crew are using the latest iPads to bring a new dimension to customer service in the air.
BA explains that the iPads enable cabin crew to have prior awareness of customer preferences and a greater understanding of each customer’s previous travel arrangements - allowing them to offer a personalised service.
When passengers have boarded and just before the doors are shut, cabin crew are currently handed a long scroll of paper, often listing over 300 passengers. Now, they will simply refresh their screen when the doors have closed through wireless 3G networks - and they will have a complete list of passengers onboard.
The iPad lets crew quickly identify where each customer is seated, who they are travelling with, their Executive Club status and any special meal requests. It also gives cabin crew a whole library of information at their fingertips, including timetables, safety manuals and customer service updates. And any issues can be logged with ground-based colleagues around the network prior to departure, so solutions can be delivered while the flight is airborne.
The iPad is currently being trialled with 100 cabin crew, with the aim of rolling it out to all senior crew members across the airline in the coming months.
The iPad has already been cleared for cockpit use as an electronic flight bag (EFB) in the US, having been tested for rapid decompression and non-interference - see previous news. And United-Continental intends to convert to paperless flight decks and deploy 11,000 iPads to all United and Continental pilots - see Flight Safety Info below.
Details from BA below.